Book review: Crossing the Chasm
Wednesday, February 20th, 2008Crossing the Chasm by Geoffrey A. Moore
Crossing the Chasm is a legendary book about how to get new technology to reach the mass market. In this book Moore redefines the technology adaption life cycle model. Moore divides the market into five groups; innovators; the technology enthusiasts, early adopters; the visionaries, early majority; the pragmatists, late majority; the conservatives and laggards; the skeptics (don’t spend any effort here). The challenge is to get from early adopters to early majority, a gap which he describes as the chasm. (more…)
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