Posts Tagged ‘18’

Book review: Crossing the Chasm

Wednesday, February 20th, 2008

Crossing the Chasm by Geoffrey A. Moore

Crossing the Chasm is a legendary book about how to get new technology to reach the mass market. In this book Moore redefines the technology adaption life cycle model. Moore divides the market into five groups; innovators; the technology enthusiastsearly adopters; the visionariesearly majority; the pragmatists, late majority; the conservatives and laggards; the skeptics (don’t spend any effort here). The challenge is to get from early adopters to early majority, a gap which he describes as the chasm. (more…)